The news dropped early summer of 2019 where KFC announced a national campaign across selected UK stores, catering for the ever-growing demand of meat-free alternatives. Mainly in stores throughout England, the ‘experiment’ was situated in some of their most popular locations across London, Bristol and the Midlands (20 stores all-together, nearly half being in Bristol alone). Dubbed with the name ‘The Impossible Burger’ at the time of testing, you would have paid just £2.99 depending on if you were lucky enough to get one. Due to huge demand, in just four days, the alternative had sold out quicker than expected, which was 500% higher than the expected selling rate. A “finger-lickin’ good” figure for something so forward thinking. Six months later, the option (Now at an extra £1 (£3.99)) is being released as a permanent staple on the KFC menu, but renamed the ‘Original Recipe Vegan Burger’.

 

The addition to the menu is an instant win for all people who are looking at changing their meat-based diets into plant-based. It really does serve as a 2 perfect alternative and replacement, but does the product serve a resolute role in the future of fast-food veganism?