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Cadbury & The Contradiction Factory

The scandals and contradictions behind one of the world’s biggest confectionery brands…

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With the current climate crisis peeking at an all-time high, it seems that many brands are resorting to cleansing their name with marketing efforts that falsely parade themselves around how they are suddenly on the side of the environment, with previous, yet still relevant facts stating otherwise. From brands like Pringles, Coca Cola & Nestle who cover up their devilish ways with 100% recyclable packaging, collaborations with charities that now contradict themselves by joining unethical brands arm-in-arm and other cheap gimmicks in an attempt to clear their name of ecological homicide, the blood on their hands still remains.

 

However, the brand that remains most guilty at the centre of this environmental outrage is Cadbury; mainly since the 2010 handover to controversial American company, Mondelez International. With their heavy use of milked, half-hearted ploys of recent trials in Australia for fully decomposable wrappers - although this has already been proven to work in past marketing attempts - to still not being classed as a rainforest-friendly company due to their heavy intake of palm oil, affecting not just the environment, but also the homes of many indigenous communities, what other deep, dark lies does Cadbury in the grips of Mondelez hide away from the public?

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